Partner Alert: Noise PSAs at Times Square

Posted: December 10, 2019

NCEH’s Noise-Induced Hearing Loss (NIHL) Initiative has hit the big times! Times Square, that is, a major commercial intersection, tourist destination, and entertainment Mecca known as “The Crossroads of the World.” Times Square is located in the midtown Manhattan section of New York City at the junction of Broadway and Seventh Avenue. It extends from West 42nd to West 47th Streets and is extravagantly and very brightly decorated with billboards and advertisements. A 15 second Public Service Announcement for Noise-Induced Hearing Loss will be advertised on two of the largest billboards: the NASDAQ unit with 10,080 square feet, and the Thomson Reuters unit with 7,691 square feet, during the week of New Year’s Eve (12/24/19-12/31/19).
An estimated one million people celebrate New Year's Eve at Times Square with over a billion watching throughout the world.
The public health messages are clear:
  • Protect Your Hearing!
  • Loud Noises Can Hurt Your Hearing … And They’re Everywhere!
  • When You Can’t Avoid The Noise … Pop In Some Earplugs Or Wear Noise-Blocking Earmuffs.
  • Your Ears Will Thank You! 
For more information on NIHL, please visit: https://www.cdc.gov/nceh/hearing_loss/default.html